Video Email Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email a myriad of companies and businesses have a convenient means of reaching potential consumers with more than just text, but rather a email video commercial. Through email, email video commercials get delivered directly to a person’s inbox; companies no longer had to wait for consumers to come across their ads in the internet or click on a link to go to a commercial landing page. Video email commercials pitch your products or services right in the consumers inbox as soon as they click your email.
Video Email Commercial Power
Video email commercials are a modification to proven internet marketing methods. Through video email commercials, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you can not always expect an individual to read them when other more pressing email communications await their attention. That’s why for all the emails you send in a day, only a small fraction would respond to your advertisement and visit your web site or join your email list.
Video emails commercials are more powerful than traditional email marketing copies. Given an ingenious video email copy, this short span of time can be enough to arouse your recipients’ interest in your product or services and induce them to take time off their busy schedules to visit your web site. If you doubt the impact of email video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials.
Video Email’s Weaknesses
There are reasons why most companies prefer sending graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals’ reluctance to shift over to video email commercial marketing campaigns is the fact that recipients of these video email commercials do not use the same video platforms and standards. There’s just no way to determine the recipients’ level of computer technology so that the appropriate video format could be sent to each person’s inbox.
One other weakness was the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this was nonetheless a problem in the past until now. With platforms such as YouTube this is no longer the case.
Solutions to Video Email Problems
Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email commercial campaigns. To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server. This means that you only have to use a fraction of the actual video file size in your video email marketing copy.
To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers’ video playing capabilities the moment the recipients click the preview. The appropriate video format is then selected and loaded. This means that every video email gets viewed properly whatever the recipient’s video standard.
Given video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email commercials in your internet marketing campaigns? I for one think that it is the most powerful advertising medium available today. Even more powerful than TV or radio advertising because you can laser target you audience.
By The End Of 2019 Around 80% Of Web Traffic Will Be Driven By Video Marketing…
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