From the desk of: Martin Hanks
Dear fellow internet marketer... back in 2006, when Google paid $1.65 billion for a tiny business above a pizza parlor many people laughed - but they aren't laughing now.
Because video is now THE medium of choice on the internet.
You see, videos already account for 60% of the search results on Google, with text trailing a miserable third after images.
And Cisco Systems predict that, by the end of 2019, video marketing will be driving 80% of web traffic.
So - if you want to make serious money on line and leave your competitors choking in your dust - then the smartest move you can make is to become a video marketing wizard - right now - before they beat you to it.
And here are several more reasons why you can't ignore video...
Instantly increasing sales by as much as three times
What's more, highly respected marketers, like John Reese and Mike Filsaime (both avid testers of every possible marketing technique) confirm their conversion rates with video are up to THREE times better than a traditional long sales letter. And the reason is easy to understand.
Ever heard the phrase, "A picture is worth a thousand words"?
Well just think how much more effective moving pictures are. It's a scientific fact that humans make a decision to buy based on emotion. And a video sales letter has the power to tap directly into the emotional sweet spot of a viewer with moving pictures, words AND music in a way that ONLY the most skilled copy writer can achieve with just words.
For the same emotion tapping reason, putting a short video on a squeeze page has been shown to send opt in rates off the scale!
Avoiding this fatal flaw is so simple
Because a video sales letter easily avoids the FATAL FLAW every long form sales letter suffers from - no matter how highly paid the copywriter. It's this...
In a perfect sales situation, you never reveal the price until your prospective customer truly understands the tremendous value your product represents. That way, they can make a proper judgement and you enjoy more sales.
But a written sales letter allows the reader to scroll down and immediately know the price without reading the letter and so failing to grasp the spectacular value your product offers.
So your prospect often makes the wrong decision, denying themselves the benefits of owning your product and depriving you of a valuable sale and a new client. But not so with video, because...
Video puts YOU in the driver's seat
So you control the sales sequence, unfolding your sales sequence in the way that puts your product in the best possible light and ONLY revealing the price at the 'magic moment' when your viewer is totally awestruck with all the unbeatable benefits your product endows.
Result: increased numbers of happy customers - and more sales, bigger profits for you!
Yet, creating a video is actually far easier than writing a long sales letter and far cheaper than hiring a top copywriter.
But that's hardly scratching the surface of the sheer blasting power of video. For example...
Imagine trying to learn how to tie your shoelaces - from written instructions...
...but SHOW folks how to do it, with video, and they understand - instantly.
That's why US military scientists found soldiers' understanding and recall are increased by up to 72% using training videos instead of instruction books.
So you can create a whole series of videos - perhaps even a membership site - based around 'How to do it' videos in countless niches, including hobbies, such as wood working or cookery.
Supercharge your affiliate sales the smart way
Most affiliates are lazy and will content themselves with a written review based on a few snippets taken from the product owner's web site and then complain because they make hardly any sales from their insipid, text only review.
So you can instantly gain a powerful advantage over them by producing a simple video tour of the product you're reviewing - even if it's only a simple ebook.
This will help build a strong bond of trust between you and your visitors, which will result in increased sales and profits far out of proportion of the sheer fun you'll enjoy making a short video.
Video isn't just the very best way to sell a product - it can also BE the product.
Because video is far easier to create than an ebook (no painstaking proof reading and spending hours correcting grammar and spelling - because spell checkers can only go so far).
What's more, video has a far higher perceived value than an ebook.
That coveted top billing on Google just got easier!
A while back, Google announced their 'Universal Search' whereby their search results became a mix of text, news, graphics and - yes - video. Today, an average of six of the first page results are videos - most of which are YouTube videos.
And - it's relatively simple to get your video on the #1 slot of YouTube (which is now the world's second most popular search engine). And this gives you a wonderful chance to also show up on the first page of Google's search results - maybe even #1. So you can forget the expense of AdWords or the frustrating constant struggle to optimize your old fashioned text-based web site for less than a 40% chance of showing on Page One. Make a video instead - it's working smarter, not harder.
BAD NEWS: Amateur Night is now over...
Because on line video is now a victim of its own success. And that's because anyone with a smart phone has been jumping on the bandwagon, clogging up the internet with ever more puerile videos.
But online video is no longer the novelty it once was. So folks want something better. After all, they are used to professional TV and awesome Hollywood blockbusters, so they are demanding grown up online videos, too.
So - as an internet marketer wanting to make serious money on line - you need to make smart videos... videos that have a solid goal and a structure that projects a polished, professional look that belies the simple skills and minimal effort you need to make them.
No need to jump through hoops to become a Video Marketing Wizard
So just imagine if you were endowed with the inside track on quickly producing videos, rich with colourful sequences you've picked from an amazing range of ready- to-use professional footage and images - many free or just cost a few cents. And imagine the fun you'll have being able to pick the exact music to precisely suit the mood of your masterpiece.
Just imagine the increased awe and respect of your friends and loved ones who marvel at your new found 'home Hollywood' skills - and just imagine what those increased profits from your video mastery will do for your lifestyle.
Never again wondering if you'll make your car payment this month and dreading the arrival of the 'Repro man', ready to snatch back your pride and joy.
In fact, you'll probably enjoy being able to completely reverse the situation and savor the look of amazement on the snooty sales guy's face when you stride into that high end car showroom, slip into the luxurious driver's seat of the top model and tell him you'll take it and you'll be paying in cold, hard CASH.
No need to just imagine...
Because I have the full inside track for you on the video marketing wizardry that will make dreams like that a complete reality...
Video Marketing Mania